“Content is King” is quite synonymous among digital marketers. The question is, will it still be king in 2020? The answer is, not only in 2020 but in many more years to come. One great content can build a successful brand awareness as it goes viral. When talking about ‘Virality’, there is a phrase called ‘Content Seeding’.
Content seeding can be internal or external. Internal Seeding is a process in which you use your own channels to share your content, while External Seeding is when you pay other channels to share or publish your content. If your primary purpose is to build brand awareness, External Seeding may be your most effective strategy. External Seeding requires some budget to do, and digital marketers should be careful when and how to do.
Below, you will get the ideas of when you should adopt Content Seeding and how to do it effectively.
When Should You Do Content Seeding?
Talking about ‘When’, we are not focusing on what day or month but your marketing purpose. If you have the following purposes, putting money on seeding strategy is nothing but a right marketing decision.
Every company wants to build brand awareness because it is the first stage of every new purchase. However, building brand awareness is most suitable when you enter new markets or introduce new products. Therefore, if your brand is already well-established in the market, keep your marketing budget on improving your internal channels.
As digital marketers, our most familiar task is probably to achieve good SEO, and content seeding is perhaps the best way to make good SEO. Because through Seeding, we can publish our articles on many blogs, some of which would have good SEO ranking. Plus, the more of the same article published online, the more likely it is that the article will appear on the first page.
Content seeding can also bring traffic to your channels. While it’s expensive to do, it gives you many benefits. However, it depends on the quality of your content as well as the partners that you work with. Having your official information published on the low-profile blogs or websites may make your brand appear in lower profile as well. Therefore, doing the content seeding properly does not only bring traffic but also promote your brand as well.
So How to Do It Correctly?
When you decide to do content seeding, there are two critical things you should highly focus on, including the content quality and the agency you choose to work with.
I am not saying a good content should be readable, visually impressive, and stuff. A compelling content that is worth for you to do Seeding should achieve two essential objectives, SEO and Brand Prominence.
The agency that you should work with must possess three critical things, including strong network and transparency.
VISION THAI is one of the trusted content seeding agencies in Thailand. With strong media network and experience, the company can spread your content in China, Taiwan, and Hong Kong very effectively. If you want to know more, we are more than happy to consult you.